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How a World-Class Convention Center Became a Beacon of Hope During the Pandemic

PRSay

Javits Convention Center was transformed from a top trade-show destination into a FEMA-operated medical facility — in just one week. As part of the PRSA Storytellers series , Tony Sclafani, the Javits Center’s senior vice president and chief communications officer, spoke to PRSA Publications Director John Elsasser.

Crisis 87
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B2B Sales Cycles Get Longer and Involve More Decision Makers

Sword and the Script

That’s according to a report by Korn Ferry called The 2021 Buyer Preferences Study: Reconnecting with Buyers. 36% “industry/professional online communities/social networks,”. 32% “industry events/trade shows/conferences,”. 31% “business or industry publications/trade media,”. 28% “peers/colleagues,”.

B2B 100
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2022 PR Predictions

Landis PR

Following the 2020 pandemic, 2021 continued to surprise us in both good and bad ways. Communicating will always be important, but now more than ever taking a role as communicators and advisers being conciliators, raising values such as the ability to listen to the other, the value for the environment and respect for the communities.

Trends 52
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Seeing Around Corners: 30 Marketing and PR Predictions for 2021

Sword and the Script

If there’s a common theme to this year’s annual list of predictions , is that we’re all hopeful about 2021. PR and communications predictions. It’s a different approach for those that live and die by long-term planning, but it’s a must-needed approach to be relevant to your key audiences in 2021 and beyond.

Marketing 174