PRSay
MAY 6, 2016
Crisis communications. He is a member of the Public Relations Society of America (PRSA), Ken was chair of the PRSA’s Tri-State District in 2013, encompassing more than 1,300 PR professionals in New Jersey, New York City, Connecticut, and Westchester County, N.Y. Branding development and execution.
Sword and the Script
DECEMBER 29, 2015
Several high-profile crisis PR cases this year demonstrated why corporations tend to favor fiction over reality when it comes to spokespeople. Avoid the Noid: A Mascot that Became a PR Crisis Case Study. Prevent a PR crisis with a single tweet. The classics as a source. Here’s one such case. Content marketing is PR.
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