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Storytelling, PR, and Measurement

Waxing UnLyrical

Currently, PR professionals are still in love with the concept of “storytelling.” The problem with storytelling as a vehicle for engagement, and more importantly message placement, is that if everyone is following the same model, it all becomes noise again. ” Reports of the death of storytelling are not new.

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Public relations in 2018

Stephen Waddington

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. The conversation around ethics will inevitably get louder in 2018. Action: Read widely and consume a variety of media.

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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Types of Mass Communication History of Mass Communication Mass Communication Theories Ethical Issues for Mass Communications What Does the Future of Mass Communications Look Like? If not religious in nature, then it could be a written form of word-of-mouth storytelling as many early pictorial depictions tended to be.

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Double-dipping exposes reputation risk in blurred boundaries of PR and journalism

PR Conversations

Both his equity stake and regular participation in the agency, not to mention profile and participation of clients, were apparently concealed from both his employer and the viewing public. For public relations practitioners committed to ethics and professionalism, the natural first instinct was self-righteous shock.

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Double-dipping exposes reputation risk in blurred boundaries of PR and journalism

PR Conversations

Both his equity stake and regular participation in the agency, not to mention profile and participation of clients, were apparently concealed from both his employer and the viewing public. For public relations practitioners committed to ethics and professionalism, the natural first instinct was self-righteous shock.

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It’s 2015 and #PRDiversity Is Still An Issue

Waxing UnLyrical

As of 2011, the BLS reported that only 8.7 A strong example of this can be seen on PRWeek ’s 2014 Agency Business Report. PR agencies aren’t above reproach, either. This begs the question: are PR agencies contributing to #PRDiversity challenges? percent of African-American/Blacks, 7.3 ” ~ Global Alliance.

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