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PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

In our initial edition of the “Public Relations Handbook,” we discussed how one company had incredibly transmitted information via satellite from the United States to Japan, with a two-way, closed-circuit television between Tokyo and Chicago. New technology, new commitments. million in 1974 to 24.3

Handbook 191
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Confusion, Technology and Talent in Marketing; Off Script #26: Frank Pollock on Fundamentals and What He’s Learned from Working in CPG

Sword and the Script

As it turns out, he got his start selling radio and television advertising and only later went to work in the CPG industry after earning an MBA. He’s hung a shingle and runs a consultancy focused on marketing technology. I curate a newsletter on marketing technology so I read a ton of articles about marketing every week.

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The State of the News Media 2015

Journalistics

Five technology companies took half of all display ad revenue, with Facebook accounting for 24% (it looks like Facebook has figured out how to make money). Local television is seeing an uptick in viewership, particularly around the evening news. Now I don’t know about you, but I haven’t listened to a podcast lately.

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The State of the News Media 2015

Journalistics

Five technology companies took half of all display ad revenue, with Facebook accounting for 24% (it looks like Facebook has figured out how to make money). Local television is seeing an uptick in viewership, particularly around the evening news. Now I don’t know about you, but I haven’t listened to a podcast lately.

Mobile 52
article thumbnail

The State of the News Media 2015

Journalistics

Five technology companies took half of all display ad revenue, with Facebook accounting for 24% (it looks like Facebook has figured out how to make money). Local television is seeing an uptick in viewership, particularly around the evening news. Now I don’t know about you, but I haven’t listened to a podcast lately.

Mobile 40