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Seven ideologies of public relations

Stephen Waddington

Rhetorical devices such as framing, messaging, and storytelling are applied within practice as means of communication and engagement. It sought to explore how public relations could evolve from a tactical craft that broadly focused on publicity and media relations to become a management discipline.

Publicity 112
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How and Why PR Should Be Involved in Social Media Marketing

Burrelles Fresh Ideas

Crafting stories that resonate One key aspect of merging PR with digital strategies is the art of storytelling. Brands are no longer faceless entities; they’re storytellers vying for the audience’s attention amidst a sea of content. He is also the founder of Bosmol.com, a social media news log.

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Constructing the Organizational Narrative: PR definition in the making

PR Conversations

For that matter, some practitioners appear confused, limiting PR to media relations and/or publicity. Ira Basen’s 2007 six-part, award-winning CBC Radio Show, Spin Cycles: the spin, the spinners and the spun , proved to be highly influential for me. Internal communications often say they are corporate storytellers.