2007 Local Media Relations Storytelling 
Burrelles Fresh Ideas
APRIL 9, 2024
Crafting stories that resonate One key aspect of merging PR with digital strategies is the art of storytelling. Brands are no longer faceless entities; they’re storytellers vying for the audience’s attention amidst a sea of content. He is also the founder of Bosmol.com, a social media news log.
PR Conversations
AUGUST 18, 2011
For that matter, some practitioners appear confused, limiting PR to media relations and/or publicity. Ira Basen’s 2007 six-part, award-winning CBC Radio Show, Spin Cycles: the spin, the spinners and the spun , proved to be highly influential for me. Internal communications often say they are corporate storytellers.
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