Rebranding an Innovative Tech Start-up that Revolutionized its Industry
The Hoyt Organization
SEPTEMBER 19, 2023
A tech start-up, Auction.com, and the nation’s largest online real estate marketplace and considered the “eBay of real estate since 2007,” decided to change its name to Ten-X in January of 2016. Takeaways Careful planning and building relationships are the two biggest drivers of success in any media campaign.
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