Doctor Spin

JUNE 28, 2022

I’ve been training spokespersons and pitching their stories since 2005. We often talk about how people connect with different brands. Sure, we know brands. But do we connect with brands? And copywriters do go on about finding a brand’s unique voice. Cover photo by Jerry Silfwer ( Prints / Instagram ).

Training 52

Training How To Video Corporate 52

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015.

How To 48

How To Media Print Real Estate 48

Maxim Behar

SEPTEMBER 4, 2023

Maybe not the only thing, but every word, every comma can even build a positive brand, it can also bring it down. This is not possible in print, on TV or radio stations. Let me put it this way - all of us on social media are trying to build a brand. the most important thing is. The latter usually happens in seconds.

Social Media 52

Social Media Media Writing Web 52

Sword and the Script

DECEMBER 8, 2015

Started in 2005 as “The Wall Street Journal this Morning,” and nearly shuttered amid a reorganization in 2014, the show got a second life with an acquisition by Compass Media Networks. This program does for podcasts, what native ads have done for online print. This Morning with Gordon Deal. (~30 30 minute daily program).

Radio 60

Radio Content Marketing Marketing Education 60