P.T. Barnum: “There’s No Such Thing as Bad Publicity”
Doctor Spin
MAY 30, 2023
This was done by embracing controversy, using storytelling to his advantage, and sometimes, pushing ethical boundaries. Today’s leaders can draw from Barnum’s playbook, albeit ethically, by using powerful narratives and effective public relations strategies to garner attention and influence their stakeholders. 3 Chryssochoou, X.
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