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Critical Mention Launches Media Contact Database, Expands Earned Media Suite

Critical Mention

The product launch is one of the company’s most significant since its founding in 2002 and will allow customers to leverage a powerful Earned Media Suite when combined with Critical Mention’s TV, Radio, Social Media and Online News Monitoring. Customers filter contacts by location, topic data, job title and other characteristics.

Media 108
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Entertainment & Sports Section New Member Spotlight

PRSay

Isabelle McLemore – Senior Director, Global Corporate Communications, UFC. Coming out of college I came across an opportunity as a communications intern at Tennis Canada. That’s probably our biggest thing in certainly public relations, and corporate communications as well. Using local resources is huge.

Sports 68
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When Tragedy Strikes in Sports – Making the Right Call with Your PR Plan

PRSay

Having a plan in place includes things like a chain of command and a communications tree of messaging both internally and externally and someone who is familiar with it within the organization. Internally, people will look to the PR people to gauge the true level of a particular situation. Follow Natalie on Twitter @npmikolich.

Sports 60
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Engaging (and grilling) the social side of James Grunig

PR Conversations

Now they are saying what they think in a huge international arena and even obscure publics can have a great impact on the organization’s reputation. Public relations research: An International Perspective, London: International Thomson Business Press. JG Questions from Benita Steyn (South Africa) Q7. excited) by it.

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8 Great Linked Tactics for Communicators

PRSay

To translate this for communications purposes, if the brand is using billboards or other outdoor signage, try finding local bloggers in that neighborhood and pitch them a story or some custom content. The combination of outdoor and a local online presence is quite powerful. Ask provocative questions – don’t merely post links.