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Whose Ideas are Whose? Protecting IP

PRSay

Ethical Considerations: Protection of Intellectual Property in Client & Agency/Consultant Relationships. We also need to consider the ethics of the agency/consultant repurposing ideas from a proposal that did not result in a contract or agreement. Intellectual property ownership/use needs to be clearly stated.

Ethics 60
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Paying for the destruction of public relations

PR Conversations

In 2001, a British installation artist, Michael Landy, won a commission for his work, Break Down, that involved the destruction of all his possessions as a reaction to the consumerist society. It’s become the default activity of public communications even around series issues.

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The art of smart thinking in public relations

PR Conversations

This is often gendered with claims that women innately have superior communications skills and so are best suited to a career in public relations. . What I think is missing is a focus on the art of smart thinking in public relations to ensure we see creativity and intelligence as equally important. This undervalues the role.

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In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms

Sword and the Script

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. Similarly, and though we don’t use the terminology, big businesses hire panels of marketing agencies too – PR, creative, SEO, social, digital, advertising. The in-housing trend in PR isn’t entirely surprising.

Agency 97
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Maxim Behar: Better put yourself in others’ shoes and then judge

Maxim Behar

How do we communicate, what do we say, and what do we understand? Knowing what to say at the right moment and how to create the moment – that's what we'll talk about today with a master of words, a skilled communicator, and a person who can build a world in which we feel good. Is there a formula for successful communication?

Ethics 69
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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

It is not something often said about mass communication, but it is so integral to our lives - and always has been - that it is easy to take the dissemination of information and its associated methods and tools for granted. Mass communication aims to meet these needs. Main Topics Quick Links What is Mass Communication?

Ethics 52