12-ranking-factors-that-matter-to-google-for-2021 
Buzzstream
FEBRUARY 3, 2021
These are: Improving a client website’s rankings. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. What is the purpose of Digital PR? For clients, there are myriad ways Digital PR can help their website.
Buzzstream
NOVEMBER 10, 2020
It’s as simple as that. You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. As a magazine journalist, I received up to 300 emails per day. Their responses? Getting Pitch Perfect.
Contently - Strategy
JUNE 11, 2021
My MBA program didn’t have all the answers when it came to marketing. Business school taught me some basics, but when I co-founded my own startup called Flexiple while still in school, I learned the hard way. Flexiple is a network that helps companies match with freelance designers and developers. One of my LinkedIn posts went viral.
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