Remove why-are-brands-resisting-social-audio-and-audio-in-general
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Why are brands resisting social audio (and audio, in general)?

Communications Conversations

Consider the evidence: One in three content marketers use podcasts or other audio content. However, 53% of content marketers who leverage podcasts and other audio content say it is the most effective format they use. Just 14% of social media marketers leverage audio chat rooms like Clubhouse and Twitter Spaces.

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The PR Pro’s Guide to Podcasting

Cision

In May, Jamie Turner of 60 Second Marketer stood at the front of a conference room at Social Shake-Up 2015 promising an interactive presentation about podcasting for communication. Why podcasting? Why is that? Why should your brand consider adding podcasts to your content marketing strategy? Establish goals.

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