Remove science left-leaning-journalists
article thumbnail

How to Build A Media List (Without Paying For One)

Buzzstream

According to Muck Rack’s 2024 State of Journalism Report , the top reason for rejecting a pitch (73%) is the lack of relevance to their coverage area. Media lists can be a shortcut for digital PRs looking to find the relevant journalist to connect with. Think of BuzzStream as a CRM for journalists.

article thumbnail

Unconventional paths to PR: How did we all get here?

The Hoffman Agency

While some of us pursued degrees in PR or journalism, many stumbled upon the industry from something vastly different: from accounting, history, law, to other creative backgrounds. I studied Information and Computing Science at university (and before Chris Owen jumps in, it was a while after Charles Babbage …). By Hoffman Europe.

B2B 41