science communication-theories peso-model 
Waxing UnLyrical
APRIL 26, 2018
Storytelling: whether you’re in PR, marketing or a like-minded communications discipline, it’s stories that affect change. It’s science, really. The Science of Storytelling. In theory, sure. Nonprofit Storytelling and the PESO Model. It’s part of the PESO model, so there is a science to it.
Frederik Vincx
DECEMBER 11, 2015
The goal is to make your team adaptable for increasingly fast changing communication requirements. A large part of your audience communicates via this medium. All communication teams are striving for the attention of the fickle consumer. Add to that the high turnover in communication teams. The result?
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