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Influencer Insights: Media Moves and Intel for May 16

Beyond PR

Keep reading for the latest industry insights, including a look at the new editor-in-chief at Prevention, the new publisher at Advertising Age, and an interview with a senior writer from The Deal. Jason’s reporting work at Mashable included covering telecommunications, the internet and media. Want even more media moves?

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Beyond the Word: Why Visual Content Matters in Communications

Cision

A multimedia news release that includes imagery garners 94 percent more views than those that don’t. In a recent survey of 300 media professionals, 54 percent responded that they were more likely to review a multimedia press release than one that was entirely text. Imagery appeals to journalists.