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What Is Crisis Management And Why Its Important?

Prohibition

Customer incident: If you have experienced an incident where one of your customers was injured by one of your products or services, this could be considered a crisis for your business. Here is a list of some common crises that affect organisations all over the world. Technological breakdowns. Some can be as a result of human error.

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Pitch Imperfect: PR’s Lost Art

Flatiron Communications

Today’s PR pro is still charged with creating for his or her clients a positive branded presence in the “media,” which, in turn, hopefully produces measurable business results such as an increase in sales, stock price, reputation, support for issue, etc. Do they recognize the difference between a message and an actual news hook?

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PR software vendors are starting to talk security in generative AI pitches [PR Tech Sum No. 46]

Sword and the Script

Summary of PR tech news from the last 60 days: Meltwater, PRophet and Muck Rack have new AI features; Notified updates IR platform; Meltwater acquisition by a private fund to proceed; PR tech mentions, new PR stats and content picks. Notified offers generative AI capabilities using OpenAI via Microsoft’s Azure Cloud.

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