Does Your Pitch Pass the 5-Second Skim Test?
PRSay
MARCH 14, 2019
As any good real estate agent knows, location is everything. Let’s look at the most valuable slices of real estate in your email pitch: Your subject line should grab attention in a crowded and boring inbox. If your subject line says “Pop icon to endorse new diet trend,” then your email better include an iconic pop star.
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