Stephen Waddington

NOVEMBER 27, 2020

Patient care and privacy needed to be balanced with public health. He outlines the challenge of launching the app amid heavy media scrutiny and how the team utilised two-way communications, expert advocacy and hyper local community engagement. It’s the start of a lovely relationship and an important piece of storytelling.

Healthcare 131

Healthcare Privacy Print Community 131

Stephen Waddington

MAY 8, 2018

It's a move that was intended to build relationships with local media but has led to a shortfall in skills. Julian Stodd, an internationally recognised advocate for social leadership, calls this phenomenon cultural graffiti. 8 Patient data discourse Data privacy is a tricky subject. Amazon (Kindle) £4.99 Amazon (Kindle) £4.99

Communications 63

Communications Healthcare Print Community 63

ImPRessions - Crenshaw Communications

AUGUST 30, 2018

The desired audiences for a story depend on the corporate communications goals involved, whether general visibility, opinion leadership, or product support. These may include industry beat reporters, local media outlets, women’s interest or multicultural media (in the case of a female or minority founder), or even lifestyle press.

Media 136

Media Mobile Telecommunications Pitching 136