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State of Content Marketing 2019: Creativity Strikes Back

Contently - Strategy

Now, five years later, they’re ascending to powerful leadership positions. “That really helped me understand a lot of things that I didn’t understand coming from journalism—how I could work with these people and if I could align my KPIs with their KPIs.” ” she told me.

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#17: How PepsiCo’s Creators League transforms trends into brand activations

NewsWhip

Exploring different platforms: TikTok, Clubhouse, and Reddit | 17:28-20:06. Like the Bernie Sanders mittens, then you’re in position to respond, you can see that going viral, see how big it’s going to become, and respond quickly. I think Reddit is also a big one for us. Super Bowl content planning | 15:01-17:25.

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