A Marketing Approach to Prove PR Value; Off Script No. 45: Stacey Miller of The Auto Care Association
Sword and the Script
JANUARY 14, 2020
In short, our main goal is to increase the profile and influence of the association through data-based storytelling and creative communications that inspire our audiences to learn more about what we do and become a part of it. SM: I look at our challenges in two ways: internal and external. So, what’s the problem?
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