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How to Effectively Communicate Your Rebrand

Cision

When WIND Mobile, a Canadian telecommunications company, became Freedom Mobile last year, they issued a press release which clearly outlined its brand change and reaffirmed its commitment to current customers. The more ways you reach out, the less confusing the change should be for customers. Some rebrands are born out of backlash.

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How to Effectively Communicate Your Rebrand

Beyond PR

When WIND Mobile, a Canadian telecommunications company, became Freedom Mobile last year, they issued a press release which clearly outlined its brand change and reaffirmed its commitment to current customers. The more ways you reach out, the less confusing the change should be for customers. Some rebrands are born out of backlash.