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Top Tips For Approaching Cybersecurity Media

ImPRessions - Crenshaw Communications

But they would not be interested (and may even be annoyed) by an inbound about a ransomware attack on a local energy supplier. For example, journalists who focus on privacy and data concerns on big tech platforms may be intrigued by a pitch about a data breach on a major social network.

Privacy 294
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Want More Fans? See 3 Brands’ Secrets

Cision

Unless you know someone who’s worked at Starbucks or get super chatty with your local barista, you probably don’t know how much Starbucks employees love its workplace or company culture. Some industries, like telecommunications, are unlikely to be associated with heart-warming, exciting feelings.

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Behind the Headlines With Ashley Simmons

Cision

Ashley Simmons, director of communications at the Telecommunications Industry Association, says you must first develop a plan for how you will achieve your goals. What are you most excited about in your new role as director of communications at the Telecommunications Industry Association? The tools and technology will come after.

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Spotlight on a Solo PR Pro: Meet Stu Opperman, APR

Solo PR Pro

When he arrived on campus, however, he was amazed by the student-run broadcast stations, including radio and TV stations that would actually compete in the local market for ratings. “I His friend, Jeff, a partner at a prominent local accounting firm, reached out to Stu about potentially working with him.

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An Honest Look at My APR Journey

PRSay

Right out of college, I was hired as a part-time writer for a local advertising agency. She manages the reputations of clients in a multitude of industries including technology, retail, education, automotive and telecommunications. To be honest, this entire experience sums up my career to this point. Connect with Anna on LinkedIn.

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How to Choose a PR Strategy, Part 2 of 6: Traditional environment

Shift Communications

Another example of a traditional environment is the telecommunications industry. You’ll instead need to earn small victories in local publications or niches, then use those victories as leverage to get to the next tier of publications. Name five mobile providers in your head. How To Choose Traditional Strategy.

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How to Effectively Communicate Your Rebrand

Cision

When WIND Mobile, a Canadian telecommunications company, became Freedom Mobile last year, they issued a press release which clearly outlined its brand change and reaffirmed its commitment to current customers. The more ways you reach out, the less confusing the change should be for customers. Some rebrands are born out of backlash.