ICON 2021 Recap: Communications Executives on Building and Protecting Trust
PRSay
OCTOBER 13, 2021
As trust in American institutions declines, companies should understand who they are and be consistent in how they present themselves, said Frank X. Shaw, corporate vice president, communications at Microsoft. 11 titled “Building Trust in a Distrustful Age” during PRSA’s ICON 2021. Trust ‘can’t be a communications strategy.’.
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