Remove how-communicators-can-help-break-the-cycle-of-distrust
article thumbnail

ICON 2021 Recap: Communications Executives on Building and Protecting Trust

PRSay

As trust in American institutions declines, companies should understand who they are and be consistent in how they present themselves, said Frank X. Shaw, corporate vice president, communications at Microsoft. 11 titled “Building Trust in a Distrustful Age” during PRSA’s ICON 2021. Trust ‘can’t be a communications strategy.’.

article thumbnail

The transition from media to PR: Four former journalists talk about the surprises, struggles and wins

Communications Conversations

I know, I know, I’m not breaking news here. So today, I thought I’d ask some of these former media folks how the transition is going–what have been the struggles? You know you have skills but you don’t know how they will translate outside of journalism. Newsrooms are more lean than ever before.

Media 112
article thumbnail

#13: When brands are more trusted than media

NewsWhip

You can follow Tonia on Twitter at @tonia_ries. When brands are more trusted than media and other Trust Barometer findings. Watch webinar. Read transcript. Tonia Ries, Executive Director of Intellectual Property, Edelman. Paul Quigley, CEO, NewsWhip. Earlier in the pandemic there was an initial rise in public trust but the bubble has burst.

Brand 78