“A Lightbulb Moment”: Inside the Content Program That Helped Marriott Weather the Pandemic
Contently - Strategy
JULY 22, 2021
But in that sea of platitudes, one message stood out: a video from then-Marriott International CEO Arne Sorenson getting choked up talking about how the pandemic would impact associates through no fault of their own. Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing.
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