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What Goes in a Great Media Kit

ReimaginePR

Headshots of stiff CEO’s are pretty darned old fashioned. Also, you have such a short moment to grab their interest, that top real estate is best used by some compelling copy. Build the rest as you can and be fearless in your storytelling and rigorous in your truthfulness. not be wooden.

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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

If not religious in nature, then it could be a written form of word-of-mouth storytelling as many early pictorial depictions tended to be. She subsequently developed her own fashion brand and became a successful businesswoman. This fictional account, designed as a form of entertainment, had a massive impact on viewers.

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