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For Sensitive Subject of Job Losses, CEOs Need Sound PR Counsel

PRSay

I arrived in Dallas in the mid-1980s, just as the city’s three biggest industries — real estate, banking, and oil and gas — were entering historic downturns. Tonal, a competitor to exercise-equipment company Peloton, used an internal memo to announce job losses at the company. People were shocked then.

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7 Reasons Your B2B Content Marketing Program Fails to Deliver that You Probably Haven’t Heard Before

Sword and the Script

That’s a fruitless exercise for all involved, which brings us to the next point. A few months back a relatively mature startup doing some cool things in IoT and corporate real estate approached me for a proposal. Content marketing in B2B isn’t a benevolent exercise in goodwill. They wanted the white paper.

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Our PR Agency's Secrets For Top-Performing Resumes

MaccaPR

Real-world experience beyond the classroom. This is unnecessary and takes up valuable real estate on your resume that could be used for more relevant information (i.e. Quoting from a resume that’s currently on my desk: “Volunteered 100+ hours and strengthened personal leadership skills by motivating 1 st -year students.”

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