Shift Communications

DECEMBER 30, 2014

When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to do this for your blog? Here’s how. The Bedtime Test of Content Marketing & PR. It’s all how you tell the story. Everything Is Measurable in PR.

Measurement 98

Measurement Storytelling Content Marketing Facebook 98

Prohibition

JUNE 16, 2017

Just over a year ago I started a blog. An influencers time is valuable, not least as many blog, whilst working full time or juggling a full family life. Take time to look at what your influencer is promoting and how you could work together on something exciting and new. The do’s. Don’ts.

Social Media 48

Social Media Viral Exercises Video 48

Communications Conversations

FEBRUARY 10, 2015

In industry media and on PR/marketing blogs like this one, we talk an awful lot about “master brand” social media marketing work. That is, the brand that companies create to drive value, revenue and reputation. However, we don’t talk nearly as much about “employer brands.”

Social Media 60

Social Media Brand Branding Media 60

Bad Pitch Blog

JUNE 1, 2009

Before our eyes today, PR and its brothers are seeing a naked attempt at harvesting another’s users, and it just isn’t cool. Here’s how absurd the RS guy is: He (she?) Shankman’s followers are blocking the doofus, (name deleted to protect the idiot) en masse. A lot of the PR game is based on intangibles.

Pitching 43

Pitching Social Media Twitter Corporate 43

PR Conversations

APRIL 21, 2016

What qualities do you most dislike in a PR practitioner? And even though employee “advocacy” is a new term used for programmed engagement, “activating” staff or encouraging their ”gamification” move them in “social” speak to a new type of en masse command-and-control that is downright creepy.

Employee 40

Employee Internal International Corporate 40