Prohibition

JUNE 16, 2017

Just over a year ago I started a blog. It was more of a cathartic exercise than anything work related, but it has provided me an invaluable insight into what works for influencers and what’s an absolute turn off. With this in mind I’ve put together my top tips for more engaging influencer relations. The do’s.

Social Media 48

Social Media Viral Exercises Video 48

Stephen Waddington

AUGUST 27, 2018

Excellence Theory is a much debated model of public relations practice. This is the paper that I wrote for my CIPR Chartered Practitioner assessment in 2012. The Chartered Practitioner accreditation scheme was revised in 2015 removing the requirement for a paper. Details of the requirement for the current assessment are outlined on the CIPR website.

Communications 60

Communications Analysis Web Handbook 60

PR Conversations

APRIL 21, 2016

Good relationships start with a thorough understanding of what it is your stakeholders value the most.”. Broadcasting messages to your target internal audience is a one-way ticket, on track to lose (not gain) the trust and respect of employees. What qualities do you most dislike in a PR practitioner?

Employee 40

Employee Internal International Corporate 40