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How to Plan a Satellite Media Tour That Amplifies Your Earned Media Strategy

Beyond PR

When you open up your earned media strategy, you’ll find a mix of print, television, radio, digital and other channels. When deciding whether a virtual media tour is a smart option for your brand, Risa encourages communicators to consider the following benefits: Satellite media tours save on travel and time.

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Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

Last week I participated in a Chatham House rule round table at the Chartered Institute of Public Relations to debate ethics and social media. The motion was “You don’t need compliance rules when your employees have social media.” The debate was chaired by Lord Black, a director of the Telegraph Media Group.