contact 
Public Relations Sydney
JULY 28, 2014
Contact information. Make sure you include the following contact information. For further media information contact: Contact name. The last paragraph is the least important and can include background information about you and your services or summarise the essential elements of the media release. Phone number.
PR Breakfast Club
JULY 31, 2014
A good database is only a starting point; the best PR pros take the time to check search engines and blog directories such as AllTop to further refine and research their media contacts, ensuring each contact meets their need. Effective PR pros take the time to carefully search for media contacts that best fit their target angles.
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When it comes to maintaining accurate contact information for journalists and influencers, your homegrown database likely isn’t cutting it.
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