Is Extreme Tourism Worth Its Costs?
Mindful Marketing
JULY 3, 2023
by David Hagenbuch - professor of marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing How far are you willing to go for fun? For some, it’s battling the traffic and crowds at busy summer beaches. For others, it’s climbing over ice and fighting to breath on an expedition up Everest. Depending on one’s taste and budget, either one of these experiences can be a great time, but as extreme tourism increases, it’s time to ask, a
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