Paying Cash to Crash Weddings
Mindful Marketing
OCTOBER 21, 2023
by David Hagenbuch - professor of marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing From $11,000 Taylor Swift concert tickets to $37,500 Chiefs-Eagles Super Bowl seats , people are increasingly willing and eager to pay, sometimes incredible amounts, for experiences. The trend toward doing rather than owning is good in many ways, but are there certain life events that shouldn’t be made pay-per-view?
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