5 Proven Ways PR can Develop Client Media References in B2B Organizations
Sword and the Script
JANUARY 8, 2019
You certainly need the sales leadership on board with a reference program, but marketing has to drive it, or it will fade away. Make it safe and easy: they talk – you write – they edit and approve (this would work for a podcast too). 3) Reports, ebooks and white papers. 4) Personal social media engagement.
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