Data-Driven PR Marketing Product Launch Storytelling 
Onclusive
AUGUST 3, 2021
The technology to measure the business impact of communications on a company’s bottom line is now readily available, providing communicators with ample opportunities to develop data-driven PR strategies. Overall, 78% of PR pros measure their communications effectiveness.*
Newsfile
JANUARY 24, 2024
AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. Data-driven PR Data-driven PR uses analytics to guide PR strategies.
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