Burrelles Fresh Ideas

FEBRUARY 27, 2024

Viewership History is Made CBS’ broadcast of Super Bowl LVIII on Sunday was the most-watched television event in US history, according to Nielsen figures — with 123.4 To put it in perspective, this year’s big game was the most-watched US television broadcast since the moon landing. So, how did the ads do this year?

Sports 86

Sports Television Advertising Advertising 86

Critical Mention

OCTOBER 29, 2019

In addition to learning how to deliver information across all mediums, PR pros must be strong storytellers and know how to navigate and tailor messages to the targeted audiences. For example, organizations communicating with television coverage audiences should take a different approach than they would on social media.

Radio 92

Radio Television Social Media Sports 92

Critical Mention

FEBRUARY 27, 2020

I always remind clients it’s about storytelling. My years’ experience as a reporter has taught me a very important thing – people want to content that is relatable and solution based.

Journalism 78

Journalism Social Media Radio Fashion 78

Communications Conversations

MAY 13, 2015

With a passion for storytelling and nomadic spirit, Natalie realized she could combine her love for writing and travel with a career in public relations. With a focus on consumer goods and the beauty industry, she will strive to get products off the shelf and onto a magazine or television screen. Natalie Anastasia, @natanastasia.

Groups 60

Groups Internal International Conference 60