Contently - Strategy

NOVEMBER 3, 2021

This piece originally appeared on Contently’s The Freelance Creative. Do I need to parse the fine print of a scientific study every time I cite a statistic? There are a few standard “rules” to citing sources, too: First and foremost, never rely on Wikipedia. But after that, it gets more nuanced.

Content Marketing 144

Content Marketing Marketing Viral Study 144

Mora Communications

NOVEMBER 21, 2017

According to Wikipedia, ‘a Brand is the “name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.”. Branding takes work, research and creativity. But PR is more than media placement. True, but that’s just the starting point. .

Brand 40

Brand Branding Wikipedia Print 40

Norton's Notes

JULY 17, 2014

and the social media bandwagon has rolled out of many towns because most of us are now used to using social media. The media industry has also adapted – albeit slowly – its practices to use it as a credible source/resource to help find leads and qualify stories. Image credit to: Luigi Diamanti.

Journalism 50

Journalism Digital PR SEO Wikipedia 50

Mark My Words

DECEMBER 29, 2015

Take Walter Palmer , the American dentist who shot the wrong Cecil while on safari and was dropped in the lions’ den of social media. As the 1,969 PR entries on display at this year’s Cannes Lions showed too many ‘creative interventions’ exist only to mark-up fees. 2016 will be about responsibility. Forget authenticity.

Journalism 60

Journalism Wikipedia Film Interviews 60

Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Cheesier [.]

Blogging 73

Blogging Twitter Facebook Measurement 73