LiveIntent SVP of Marketing Kerel Cooper on How Brands Can Take a Stand and Back Up Their Words With Action
Contently - Strategy
SEPTEMBER 10, 2020
Well first, I think it’s great to see brands taking a stand because, as an organization, if you have certain values and beliefs, you should not only hold your employees up to those standards, but you should also hold companies that you partner with to those same standards. We can’t do trade shows, can’t do in person events.
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