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Why monitoring external factors is key to corporate reputation

Onclusive

Corporate reputation has surpassed profitability in its importance to business success—today’s customers, employees, investors, and other stakeholders have many choices, and they are leaning toward companies with a stellar public image. In the age of social media, managing corporate reputation is a complex undertaking.

Corporate 195
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The Most Underrated Skill in Content Marketing? Fact-Checking

Contently - Strategy

There are a few standard “rules” to citing sources, too: First and foremost, never rely on Wikipedia. Washington Post Fact Checker: The reputable media outlet offers a fact-checking landing page, as well as a newsletter that myth-busts untrue or misleading rumors circulating online. The Check, Please!

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PR Interviews: Michael White Lansons

Norton's Notes

I provide strategic digital and social media advice on behalf of corporate, media and political communication clients. Alternatively it may be about delivering an ongoing service for clients, providing internal ad-hoc advice or working on new business. Without a doubt it’s online reputation.

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The Golden Rule of Measuring Communications

Doctor Spin

If an organisation wants to improve its reputation or build stronger relationships with its stakeholders, influencers, and publics, it must make more conscious decisions about what to measure. For example, if an organisation decides to measure the number of media mentions, it signals that media coverage is crucial in building its reputation.

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How to Get On in New Communications: Be Nice

ZudePR

An example of a hero of free authority: Jimmy Wales of Wikipedia.” Stuart is an international PR adviser, speaker, trainer, and blogger. I think there’s a mutual professional interest as well as enlightened self-interest; to improve the value and reputation of what we do. That’s why we share – often for free.