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PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

Fifty-five years ago, the first “Public Relations Handbook” that I edited was published. Back then, when we first published the “Public Relations Handbook,” reaching out to the media was relatively straightforward for PR professionals. There were newspapers, magazines, wire services, trade publications, TV and radio.

Handbook 190
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Ethical Issues with Coalitions and Front Groups – Greg Bailey

Ethical Voices

I was the managing editor of the local business journal here in Nashville before joining a local PR firm. How are they creating and maintaining a corporate culture that follows a moral compass and makes sure those young staffers understand ethical and the difference between ethical and unethical behavior?

Ethics 91