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B2B Customers Want Thought Leadership

Sword and the Script

Thought leadership is usually associated with top-of-the-funnel as far as marketing outcomes are concerned, but there’s evidence to suggest it meets the needs of existing customers. 3 Reasons to Include Customers in a B2B Content Program. Good Customer Service is Good Marketing.

B2B 60
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Searching for Marketing Inspiration? Check out these 55+ Inbound Marketing Resources [UPDATED]

PR 20/20

You know the drill: You turn to the top content marketing influencers, blogs, publications and resources for a reinforcement. So, what marketing resources do you turn to on a daily basis? PR 20/20’s Guide for Top Marketing Resources. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry.

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Top 50 PR, Marketing & Social Media Podcasters to Follow

Cision

A podcast featuring discussions at the intersection of business, technology & culture hosted by Chris Saad and Brian Solis. SocialZoomFactor is a podcast created for business and marketing leaders. Each episode brings you actionable tactics and strategies you can implement today for real business results. Content Inc.