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Voice moves from awareness to application

Stephen Waddington

Voice is evolving from an interface to a distinct channel according to the Voice Consumer Index. Data on the adoption of voice technologies by consumers is hard to find. That has changed thanks to the Voice Consumer Index published by Vixen Labs in partnership with the One Voice Network. Voice has high levels of awareness.

Hotels 138
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Building brand authenticity in a world of distrust

Stephen Waddington

The Future Laboratory hosted a discussion with Sean Pillot de Chenecey at the Corinthia Hotel London tonight to mark the launch of his book The Post-Truth Business. Radical transparency is a clear point of difference that is rising up both the consumer and corporate agenda.

Brand 109
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4 Ways PR Creates Brand Attachment

ImPRessions - Crenshaw Communications

The shooter’s phone was ultimately cracked without Apple’s help, but its stand on privacy was consistent with long-held principles and arguably those of its core customers. When brands like these take a stand on social issues, they are humanized, making it easier for like-minded consumers to engage.

Brand 149
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SHIFTxSW – See Y’all Next Year

Shift Communications

For those keeping track at home, that would be 14 days (across EDU, Interactive, and Music & Film) of the annual festival taking over the streets, hotels and businesses of Austin, TX. But we’re here to let you know you should not miss out on the discussions taking place across the convention center and hotels throughout downtown Austin.

Privacy 60
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26 Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

Sword and the Script

“The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client. Consumers trust others of similar ilk. Think Google Hotels, Flights, weather, etc.).