Community Insurance Interviews Local 
MaccaPR
OCTOBER 2, 2017
When companies from 3M, Coca-Cola and Toro to General Mills, American Family Insurance, Hormel and Olive Garden restaurants wanted help connecting with Hispanic consumers, they’ve called upon a friend of our agency’s – multicultural marketer Rico Vallejos of the marketing consultancy RicoLatino. There is no one Hispanic audience.
ImPRessions - Crenshaw Communications
OCTOBER 7, 2016
Recently, a client who met with staff in a remote office heard about a first-of-its-kind study being conducted by the local team in collaboration with a nearby university. This led to a story pitch unlike anything the client had done before, ultimately resulting in interest from the major paper in the community.
Mindful Marketing
JANUARY 16, 2022
As you may have seen in the 60-second spot from its feel-good campaign, Domino’s bought over $100,000 in gift cards from local restaurants and gave them to its own customers. Some of the ad text suggests an altruistic reason: “Domino’s wants to help the people and restaurants in our local communities.”
Sword and the Script
SEPTEMBER 18, 2018
Today, she works for ALM Media , a publisher which grew its roots in trade publications for the legal community, but now owns titles beyond just legal including financial services, insurance, and consulting. See these related interviews: PR Prepared Her for a Role as a Martech CMO; Off Script No. 31: Nicole Wojno of UserIQ.
Reputation Us
SEPTEMBER 7, 2016
The Credit Union Times interviewed CU crisis experts, including LT Public Relations ‘s Casey Boggs, for the August 31st cover story (below), “Credit Union Crisis Planning Essential.” A local newspaper reporter picked up the incident from a police report and then two TV news stations did follow-up stories.
Communications Conversations
JANUARY 13, 2017
She’s an active networker (I saw her once at a local coffee shop meeting with a mentor she arranged all on her own). It’s all growing and changing so fast, but the biggest driver for us (and I’d argue for anyone doing health care, or at least health insurance) is focusing more on the consumer. Let’s meet Laura!
PR for Anyone
JANUARY 5, 2022
If you need a quick refresher on Newsjacking, here’s an interview I did with David Meerman Scott who coined the phrase: How do I know about new laws in my state? Insurance requirements – Minimum crash coverage requirements are now in effect. If you are an insurance agent, this is a great time to pitch a story about this.
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