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Can a PR Software Vendor Provide “Guaranteed” Editorial Placements? [PR Tech Sum]

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 Million and Eyes the U.S. Since editorial coverage cannot be purchased, it can’t be controlled. Because such coverage can’t be controlled, it tends to be more credible. Here’s an explanation.

Software

Software Case Study Advertising Advertising

Almanac: Challenges and opportunities for public relations 2022

Stephen Waddington

DECEMBER 15, 2021

We’ve used some of the noisiest conversations in our community of practice as our guide. You’d be welcome to join us. We look forward to eight of the biggest issues for public relations in 2022. Think of it as an almanac, a guide to some of the biggest issues for our profession for the year ahead. PDF download version HTML version.

Publicity

Publicity Government Guidelines Facebook

Can a PR Software Vendor Provide “Guaranteed” Editorial Placements? [PR Tech Sum]

Almanac: Challenges and opportunities for public relations 2022

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