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What is Storytelling? Why Does Storytelling Work? What are Good Examples? [UML]

Sword and the Script

JANUARY 25, 2020

Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. 1) What is storytelling? To understand storytelling, you have to understand what makes a good story. 2) Why storytelling works: The Angel’s Cocktail. So, what are some good examples of storytelling?

Storytelling 118
Storytelling Examples B2B Chemicals 118
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The Best Business Storytelling Posts from 2014 (Part II)

Ishmael's Corner

DECEMBER 2, 2014

I highlighted some of my top 2014 posts on Monday, ranging from interviewing my Mom on the PR profession to using the Budweiser Puppy Love video to illustrate how teasing out tension in a story requires bad stuff. Very clever on the part of the ACS to explain the science —and specifically the chemical makeup of Sriracha sauce.

Storytelling 157
Storytelling Chemicals Infographics Agency 157
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