What is Storytelling? Why Does Storytelling Work? What are Good Examples? [UML]
Sword and the Script
JANUARY 25, 2020
Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. It humanizes a brand, creates an emotional connection, and boosts recall in a way that a list of statistics, no matter how compelling just can’t rival. 1) What is storytelling? 2) Why storytelling works: The Angel’s Cocktail.
119 
Let's personalize your content