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Reputation and Crisis Management: “Trust Me On The Sunscreen”

Reputation Us

When it comes to safeguarding your company’s reputation or preparing for an unexpected crisis, think of it like putting on sunscreen. On the other hand, some crisis situations—like having an intense sunburn—can be mitigated all together by taking some simple precautions with a risk management plan. Our Advice: Protect Your Reputation.

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Give corporate communicators a break- failure starts and ends with leadership

Mark My Words

Cometh the PR crisis, cometh the troll. In a crisis you are always measured by your initial response. You can appreciate the internal logic of the brand’s creatives: put celeb tab A into zeitgeisty protest tab B to spark award-winning campaign. CEO Oscar Munoz gave himself three tries at forming an adequate response.