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Top nine PR crises so far for 2019

Prohibition

Some of these came to light by members of the public calling brands out on social media for their slip-ups and others were campaigns by PR and marketing teams that simply did not turn out as planned. The brand played with its 30-year tagline, “the best a man can get”, and replaced it with “The best men can be”.

Fashion 75
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Why it’s important to prepare for a PR crisis

Prohibition

Brands and businesses know how important it is to protect their reputation. But other times share values falling sharply, lawsuits, contaminated or dangerous goods, investigations, or even a new, slightly controversial, marketing tactic you couldn’t wait to try may be enough to damage a brands reputation and enter a real crisis period.

Crisis 62
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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Growth was exponential and it soon incorporated other technologies such as telecommunications in facilitating access to the internet. She subsequently developed her own fashion brand and became a successful businesswoman. The first websites for commercial use, direct communication, and soon online shopping arrived on the scene.

Ethics 52