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A Marketing Approach to Prove PR Value; Off Script No. 45: Stacey Miller of The Auto Care Association

Sword and the Script

SM: I look at our challenges in two ways: internal and external. Internally, we were faced with disparate technology systems and metrics that made it hard to create a baseline and goals for our team. I wanted to tackle the challenge of making our brand more prominent in mainstream media. So, what’s the problem?