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How Speaking Opportunities Support B2B Companies

ImPRessions - Crenshaw Communications

Some companies in the B2B tech space who have just begun to use strategic public relations may not be know the full value that conference speaking engagements and industry awards offer. For more on how PR turns prospects into customers , see our earlier post. Drive differentiation – or establish a new category.

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Connecting Dots on the Map: Building Bridges Across Hoffman APAC

The Hoffman Agency

By Cecilia Zhong, Senior Account Executive. They were talking about the sweet gig I got: a 15-week work trip across Hong Kong, Shanghai, Beijing and Singapore. As Silicon Valley tech companies compete in an arms race of perks, something like this doesn’t happen every day. Decoding Chinese PR Enigma. counterparts.